Automatically add negative keywords based on “positive keywords” you define. Perfect for: Shopping campaigns Dynamic search ads (DSA) Text Ads (combat Google’s “close-match”) Shopping ads and DSA use data you provide to determine which search queries your products will appear for. Not unlike broad-match keywords, AdWords doesn’t always get it Read more…
Save time by creating Ads, Keywords or entire Ad Groups straight from a Google Spreadsheet. The flexibility of spreadsheets coupled with the power and speed of the AdWords Editor. Sounds good? Let’s go. We’ve found it most useful when splitting out campaigns into separate AdGroups (SKAGs, anyone?), but it’s Read more…
This simple but effective AdWords Script can be used to: Test different Ad Rotation settings Change Ad Rotation settings in bulk This script has been developed in order to allow scheduled tests of different Ad Rotation settings across multiple campaigns. It can also be used to simply change ad rotation Read more…
Manage all of your mobile & tablet bid adjustments via a Google Spreadsheet with this simple but effective AdWords Script. It’s possible to update bids in bulk within AdWords, but using a google Spreadsheet has a few advantages: Speed. Spreadsheets can be updated very quickly, a big time saver for larger Read more…
Check the response code of multiple websites, then send an email and text message if the response code >299 (generally unfavourable). We never expect website issues, but they are often a reality. The faster we can identify issues, the faster we can mitigate and fix. An email alert is great, Read more…
This script takes your existing ad content, then mixes up the headlines and descriptions to create new ad variants. It’s perfect for testing which ad variants work best. Very often the best test is simply trying out elements in different orders, headline 2 might actually work best in the headline Read more…
Google recommend three or more ads per Ad group to ensure enough copy is being tested. Checking each Ad group would take forever. This script will count how many ads are in each Ad group, total ads (including paused) and a few stats. It will count both Text Ads and Read more…