Dear Account Manager, I write this hoping to filter out people about to: Pay us to write them a script based on their specifications Then are surprised when it doesn’t magically improve performance Yup. That’s happened. A few times. Here’s the main takeaway: If you can’t manually improve an account’s Read more…
A lot of people know they should be automating their accounts to improve performance and save time but don’t know where to begin. This article is for you. I’ve been writing Google Ads Scripts for over 5 years now. This website has existed for around two years. That’s a lot Read more…
The secret to Shopping Ad success is structure. The correct solution lies somewhere in between a single campaign per product, and a single Ad Group containing all products. It’s not too dissimilar to how we treat customers, we can’t target each person individually, but we equally don’t treat everyone the Read more…